MASIMO A DINARE (PTY) LTD is 100% black owned South African company established with the aim of producing and distributing premium quality meat products reliably; and at competitive pricing. We do this through our strategic partnerships across the value chain, which are rooted by shared values: integrity, quality & sustainability.

 Our vision is for our brand to form part of your generational recipes through consistent high-quality products that cook perfectly every time. We know the value of those nostalgic moments that can be brought to life on the dining table, and that it all starts with the ingredients. 

We continuously strive for excellence and recognize that in order for us to offer you even more value for your money we need to be more active in some of the activities within the production value chain. It is for this reason that we are in the process of establishing a cattle feedlot which we have identified as the highest area of impact, which will subsequently be complemented in-house processing activities. So, watch this space…for now, please do take advantage of our offers